What is Off-Page SEO and How To use it

Search Engine optimization is broad and Off-page SEO makes a huge chunk of it. It’s a must have for any digital marketing or SEO strategy for any organization.

Off-page SEO is all about everything that improve your ranking in search results but happens outside your website scope.  They involve attracting links from other websites and online platforms such as social media.

In this post we’re going to cover Off-page SEO in details and also look to understand why it’s significant and the reason it plays a critical role while doing Search Engine Optimization for any organization website.

Below we highlight what we will cover in this post;

1. what is Off-page SEO
2. difference between off-page and on-page SEO
3. importance of Off-page optimization
4. 15 Off-Page optimization Techniques

What is Off-Page SEO?

Like earlier said, Off-page optimization has involved factors or activities that happen outside of your website scope, but influence the ranking of your website on search result pages. This may include factors such as back-links, social media promotional methods, guest blogging.

What is the difference between Off-page and On-page SEO?

while off-page SEO has everything to do with your activities outside of your website scope, On-page Optimization is made up off all the activities that take place within your website scope.

This will include activities such as internal linking, site structure, image optimization, code optimization. You can check out our detailed step by step guide to on-page optimization post.

Below we compare the difference between Off-pages SEO and On-page Optimization

On-Page Search Engine Optimization	Off-Page Search Engine Optimization
Page Title optimization	Link building
Image optimizations with alt tags	Social Media promotions
Fast loading sites	Social Book Marking
Meta tags optimization	Directory listing
Optimizes Internal url links
High quality content
Keywords/ URL structure

The most important aspect of both  SEO categories is that google uses your on-page SEO to measure your organization relevancy to the users search query while they will use your off-page optimization to measure the credibility of your website

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Significance of Off-page SEO

Off-page SEO is valuable to your organization since it tells search engines that your website is important and that every back link to your site goes on to improve your site authority.

It ensures brand exposure, with more links back the business get to attract more leads thus more sales conversion opportunity

off-page optimization enables your business to rank higher on Search results thus creating more traffic to the site thus more leads

The 3 types of Links for Off-page optimization

Links play the biggest role in off-site SEO. before you get into building your links, it important that we understand links and how best they affect your business website.

Natural Links

with this kinds of link, you don’t work to earn them, rather they link to your site free. This is usually from people who have seen your site and realized that the content is worth sharing and thus link to your site.

Built Links

This type of links is earned from outreach, you either promoted content or reached out to other people to link back to your organization.

Created Links

A created link, comes from your team activity in creating this links either through site submission, forum posting, directory listing.

They rank as black hat SEO and its advisable to work hard for Natural Links and build links since search bots tend to look down on black hat SEO tactics.

10 off-page SEO Techniques

1. Social Media outreach

engaging with more people via social media online will help your business grow. this will be as a result of getting more shares and links back from social media.

2. Shareable  content

writing great content is one of the best way to grow your business off-site SEO. always make sure to research and keep  your content fresh with the needs of the users

3. Guest blogging

write for other authoritative blogs that are open to guest authorship. focus on writing great piece of content that not only focuses on links but quality natural links to your site.

4. social bookmarking sites

sites such as reddit, medium, offers best platform to promote your site. having your website bookmarked offers a great opportunity for your business site to gain great content.

5. Forum submission

Participate in various forums where people discuss matters related to your industries and focus on giving valuable answers to various questions, this forums include sites such as flickr.com,careerbuilder.com

6. article submission

Submitting informative articles to article submission sites also help build your authority and growth due to great number of visits to the sites. e.g. ezinearticles.com, hubpages.com

7. Q&A Sites

one of the greatest way to grow traffic to your site is to offer solutions to various challenges posed by people on Q&A Sites. sites such as quora.com, ehow.com offers great platform to answer questions

8. Influencer Outreach

Get in touch with the industry leaders and seek links from them. industry leaders tend to have a great following and would boost your website ranking greatly as a result.

9. Use Google My Business

a free product from google where you can boost not only your Off-page SEO but also your local search SEO appearance. Keep posting regularly on your page and keep it updated

Conclusion

To sum up, both Off-page and On-page if well combined will help grow your website traffic and also boost your performance on SERPs(search engine result pages).

Always remember to work on white hat SEO techniques and avoid Black hat SEO. it takes time but the long-term results are worth waiting for.