Digital Marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the Internet, but also through mobile phone. business leverage digital Chanel like Social Media (facebook, Twitter, Google +, LinkedIn, Instagram) google search and their websites to connect to their clients.
marketing is all about reaching out on potential clients, and at this time and age you have to meet them where they spend most of their times.
Digital marketing is so efficient that consumers have access to information in real time and any time they want it. Digital marketing is growing and becoming more popular source of news, entertainment, shopping and social interaction. consumer are now not only exposed to what your company says about its brand but also what friends, relatives and peers say about it and that builds upon their trust.
according to Hubspot, the following encompasses assets in digital marketing;
So the question arises what makes up digital marketing? below are various components that make up digital marketing.
Social Media Marketing
This is the process of marketing and branding your services over the social media platform e.g. facebook, twitter,google+ also LinkedIn. The main purpose here is to drive traffic, increase brand awareness, generate leads to you business.
Generation and creation of content that is relevant to both your business line of operation and also impact knowledge to your consumers, it includes blogging about arising matters that affect your business sector and how it influences your consumer in the same field.
Search Engine Optimization (SEO)
This is the process of optimizing your site so that it can rank among the top search result on various search engines e.g. Google, Bing, Yahoo.
Pay Per Click
This is use of Google Adwords to drive traffic to your website by paying for every click on the advertisement, this particularly a very efficient tool as your advertisement appears on the first page of search results.
This is the automation of repetitive marketing task such as email, social media marketing; some of the popular automation tools include; postfity, hootesuite, buffer.
It involves using E-mails to communicate with their consumers and as a result take this opportunity to market their product to them via E-mails and by so doing, they direct traffic t their website.
with digital marketing, you can see result in real time, twerk campaign in real time, get analytics and speed up decision making unlike offline marketing. Some of the benefit include;
Yes you do need a budget to sustain your Digital marketing but the budget itself is way too low to feel like your even spending anything to your online marketing.
on matters such as PPC (pay per click) there’s certainly going to be some cost but not as much as what you spend putting up a bill board and running advertisement on electronic media such as TV, Radio
In most cases, the result on online marketing, often make it seem instant since your can easily measure the ROI, get the analytics almost immediately but all that depends on your strategy as a business; long term or short term strategy.
if you focus on paid advertisement using digital marketing then the result are much more faster but its recommend to work more on organic search which is free.
with about 3.4 billion internet user, 2.3 billion active social media users in the world today, it means more and more people are using the internet as a source of information and for this reason no company should be left out this revolution.